DE-BRANDING

Recently i started doing this retarded thing called blogging. Don’t get me wrong. What i actually mean is that, we all that blog are retards. Anyways i feel it is a good thing for your opinions to get known to the outside world; to inspire other people who have similar feelings about an issue and to piss off the others who think your thoughts are actually shitty on the same issue. However that is the fucking interesting thing about the whole universe. We all can be never on the same page but unfortunately, we are all in the same gaddem book!

On a lighter note let’s get down to the BOGGIE!

Today i am going to be ranting on shitty design stuff. Some of these events have occurred recently in the world of creativity and if you haven’t noticed, it means that you are living under a fossil that is under a rock, that is under another rock, that was stepped on by a wholly mammoth, inside the undiscovered parts of sambisa forest.

FCMB REBRANDING

Please what is with all this changing of identity without consulting the gods of the land. As much as i respect and look forward to being like Otumba Balogu, a man of timbre and calibre ( and off course plenty Rolls Royce parked in the garage); who in these board rooms make these decisions without seeking the opinion of the masses. And even if they did why didn’t i get the memo? PURPLE? seriously PURPLE??? what the fuck?.

Abeg as much as i love the bank, especially Ikeja branch. Ikeja branch has this little jar of free Tomtom and they allow you take as much as possible. Honestly i am not happy with the logo. I recently read an article on why the logo was changed and these were the exact words of my great uncle ladi the MD of the bank at the unveiling.

“We have reached the height of our evolution, and we feel we are now
ready to wear a new look that is reflective of not only where we are,
but also where we are going. Our long term goal to be the premier
financial services group of African origin remains. At the heart of
the group is emerging a vibrant retail bank that seeks to rewrite the
rules of the game.”

Okay i get it. purple . PURPLE . and YELLOW!!!. Thanks to first bank who removed the legs from my favorite elephant. and keystone bank that has one kind 3d maggi cube. Please some of the creatives involved in the rebranding of these identities should visit logopond.com the more for inspiration.

Please oh. I hope this does not hinder any future sponsorships from these great financial houses.

 

AIRTEL’S NEW C.I

 

 

HIA!!!.

Why? Airtell why?

It is not an uncommon notion or impression that Airtel is a very confused brand. We cannot say this is totally an in- house fault, as over the years the business as seen a constant change in ownership. With new government, new policies would be implemented and changing the identity is definitely priority. In other words Buhari might just decide that the Aso Rock villa might not need as much gardening as it was under the Jonathan administration so ‘fuck the flowers’. Also i kind of understand that the emperor needs new clothes, but abeg have the decency to put on pata before walking out of the room.

This new CI no jell at all. Personally i don’t know what that bloody ‘blob’ is doing over there right next to Akpororo who is trying so hard to give a ‘saka on an MTN ad impression’. I get the minimalist approach of the look and feel white space and image. but no. NO.

now i sound like a very unhappy client service account exec. NO . It won’t work.

Airtel i love your internet packages. But right now marketing communication wise, the eldest and youngest sons of the telecoms family ( the yellow one and the light green) are whopping your ass right now with the ‘BETTER LIFE’ and ‘EASY FLEX’ shit.

Step up your Game dawg.

 

APGA’S LOGO

 

 

I think Naija Political parties have the funniest logos on planet earth. If you do your research on the identities of these parties, you are bound to find some very weird rendition of symbols that represent their core values. I mean we are used to the famous broom and umbrella emblems but look at this chicken right here.

At this point for the safety of my ‘future wife and kids’  i consider you formulate whatever opinion that is in your head about this chicken because i have no further comments about this chicken. However Hopefully.. i hope that i am not going to  mistakenly waltz into an APGA campaign meeting while looking for the next chicken and chips eatery.

DISCLAIMER:

If in case APGA succeeds in producing a presidential-elect in the nearest future know that at the point when i was putting up this article i was a little bit buzzed on adulterated Alomo.

 

Okay at this Point guys i’ll have to put an end to this charade. But i’ll be back soon to vet the top 10 dopest rap Naija album arts of all times.

 

Stay tuned and shitty.

 

Zeus’ Great Grandfather. king of the seven kingdoms . dragon mother khalesi’s ex -boyfriend.

Collyda!